From 5.30-8pm on Thursday 27th November 2008. At Fazeley Studios, 191 Fazeley Street, Birmingham B5 5SE

- Signup for this event

We’re delighted that we can now reschedule the Creative Masterclass with Michael Wolff 
that he couldn’t make in September. It will now take place at 5.30pm on Thursday 27th November.

Those of you who attended the event on 9th September will know how much passion there was amongst our guests for the marketing of our city. All of the material from that event has been shared with Michael who will use the key points to inform our next event.

The details for the Masterclass on the 27th remain the same as those for the original September event: this is a rare opportunity to work with one of the country’s leading design brains. If you’re free on the evening of 27th November, it’s one to mark in your diary now.

Michael Wolff is one of the country's leading brand experts, a champion of design and innovation. A co-founder of iconic brand consultants Wolff Olins. During his career Michael has been involved with a wide range of global brands and household names including - to name just a few - Audi, VW and Renault, Bovis 3i, and, in the 90’s, working with Neil Kinnock, Philip Gould and Peter Mandelson on the re-branding of the Labour Party. The list goes on. And on. He’s far more interested in what lies ahead for him than what happened in the past.

Last year, as part of the Plus International Design Festival, Michael Wolff gave an interview to The Birmingham Post during which he opined that, Birmingham needed a creative director. Someone to help boost the city's reputation for culture and art. Someone dedicated full time to ensure that culture and art shine out and to help shape people's idea of the city.

So with that in mind, we have invited Michael to take on the challenge of developing a fantasy brief for that imaginary role, a creative director for Birmingham. This event is not a lecture – those attending will be participating and expected to contribute actively during the evening.

Without giving too much away about the format, we plan to run a session as if we, the creatives, were part of Michael ’s team . How would this team market the creativity of the city? How would Michael brief the first meeting of this campaign team? What would the immediate actions and priorities be in the first 90 days? Come along to find out. The idea is that we get to see how that process works, we have some fun working with a leader in his field and we focus on a product that we are all passionate about.

This event is only open to Charter signatories. If you have not already done so, please sign up on line at www.creativerepublic.org.uk/charter. Because of the planned interactive nature of the event, places are limited on a first-come, first served basis. Please RSVP using the Signup option at www.creativerepublic.org.uk.

We are also delighted to be returning to Fazeley Studios – we had our first sneak preview in September when the paint was barely dry on the walls. Now there is a chance to see how the building has transformed with a lush leafy courtyard and winter garden and a grand gallery reception set in a restored Victorian chapel. There is much more planned - for more information visit www.fazeleystudios.com.
 
We are fortunate to have the rare of working with one of the country’s leading design brains. Please join us for what will be a thought provoking, stimulating and rewarding event.

Helga Henry
Chair 
Creative Republic